Growth Executive Individual Contributor

Michael Hoard.

Working with Early- to Growth-Stage Startups (Series A, B), I help revenue teams develop and deliver growth strategies that accelerate repeatable revenue opportunities.

I’m an Executive Individual Contributor, often growth hire #1, called to design, develop and execute … then hire the team to turn the keys over to. You might call it Fractional or Interim, but in the end, you WILL call it successful.

Why Michael Hoard?

85,000+

MARKETING CAMPAIGNS CREATED

13+

INDUSTRIES WORKED WITH

2.5 yr

AVERAGE CLIENT LIFESPAN

25.

Years
Experience
Leading and Delivering

Dowload Resume

Great Experience

“The only source of knowledge is experience,”
– Albert Einstein.

Sales & Marketing Alignment

Growth Delivery

Sales Strategy

Marketing Strategy

Customer Journey Experience

Global Business Leadership

P&L Ownership

Marketing Automation

Sales Funnel Optimization

Technology Implementation

CREATE A HIGH-IMPACT SALES & MARKETING CULTURE

GROWTH ADVISORY as a SERVICE (GAaaS)

Accelerate Your Business Growth with Result-Driven Fractional Leadership.

Big brands get big results because they have two things you don’t – big teams, big resources. GAaaS gives you access to both.

With me, you get Access to Expertise, Advisors, Processes and Talent meaning you can actually afford to put your product up against the best and win!

GROWTH SKILLSET

EXECUTIVE-AS-A-SERVICE

Executive-as-a-Service (EaaS) is a model that allows companies to access executive talent on a contract basis, rather than hiring full-time. EaaS executives can be a key part of a company’s leadership team, helping to develop and implement business strategies.

EaaS can be a cost-effective option, as companies only pay for the amount of executive talent they need, without the need for long-term contracts or search fees.

GO-TO-MARKET STRATEGY

Your overall go-to-market strategy is the architectural blueprint for your engagement transformation.

We help you define the best go-to-market strategy for your organization; evaluating the relative priorities within your strategy and how you optimize channels to reach existing customers and prospects.

VALUATION ANALYSIS

Startup valuations provide insight into a company’s ability to use new capital to grow, meet customer and investor expectations, and hit the next milestone.

Today, unicorn valuations — businesses valued at $1 billion or more — number in the hundreds.

Where do you fit in?

PROFITABILITY ANALYSIS

Our revolutionary new business coaching software will find any business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.

You will learn exactly what to do, when to do it, the impact you can expect, the exact steps to take and EVERY financial breakthrough available for your business.

FUNDING ADVISORY

80% of Series A startup funding pitches fail to generate engagement with investors.

The reason is simple: most founders don’t adopt an investor’s viewpoint. Generic pitch deck templates. Convoluted financial models. They miss the core business fundamentals VCs want to see.

I can help.

CORE SKILLSET

ICP DEVELOPMENT

Traditional ICPs lack a deep understanding and connection to your business. They’re often superficial and too broad.

We will show you how to leverage your data to more effectively identify who your “Ideal” customer truly is and align your strategy to accelerate growth sustainably.

PRODUCT ROADMAPPING

A product roadmap is essential to communicating how short-term efforts match long-term business goals and how they will be achieved.

Understanding the strategic role of a roadmap – and how to create a great one – is key for keeping everyone on your team headed in the same direction … focused on the customer.

GROWTH BEST PRACTICES

My INFINITY REVENUE LIFECYCLE model is built on methods and techniques that guarantee optimal results. I am committed to helping you streamline your marketing and sales efforts to deliver them to the highest standard. I always tailor these best practices to your specific business and priorities, constantly reviewing and improving them to ensure they remain effective.

PROCESS & FRAMEWORK

A structured approach ensures a systematic and targeted process that is repeatable and drives heightened productivity and increased efficiencywhile significantly reducing costs and lightening the workload.

Moreover, my approach has been extensively proven to foster seamless collaborations and elevate overall performance.

RISK MANAGEMENT

REMEMEBER, IT’S REPEATABLE. When someone is on leave or has left the business, you can have peace of mind knowing that the work remains an integral part of your organization.

My model ensures that regardless of any personnel changes, the business retains its competitive edge and continues to thrive.

PROJECT-BASED SKILLSET

WEB & DIGITAL

We will build your web strategy and bring it to life.

We are WordPress development experts with full capabilities to take your web presence to new levels for your customers.

HUBSPOT SERVICES

We are a full-service HubSpot agency specializing in helping organizations take their HubSpot game to the next level!

No matter your “HUB,” we’re ready to help meet your goals.

VALUE-ADDED SKILLSET

TRANSPARENCY

WE WORK WITH YOU. Our playbook is your playbook. We work with you to prioritise the relevant modules to deliver your strategy.

By leveraging the INFINITY REVENUE LIFECYCLE model, you can track the progress of all activities performed by our team, your team, and any of your vendors.

KNOWLEDGE TRANSFER

WE SHARE WITH YOU. Ideas are OPENLY exchanged, fostering growth and learning within your business. With our commitment to you, we seamlessly integrate ourselves as your extended marketing team.

And you have complete ownership of the go-to-market strategies, program, and processes.

The New Era of Growth Leadership

From Marketer to Fractional Operator

Let’s see if this program is the right fit …

Data-driven decisions

Full-funnel revenue accountability

Scalable growth systems

Cross-functional GTM teams

The Fractional Growth Leadership Program

“Fractional doesn’t mean part-time — it means precisely focused on what moves the needle.”

8-Week Curriculum Overview

Week 1

Fractional Mindset:
Operate like a revenue owner

Week 2

ICP Design:
Align targeting to CAC/LTV

Week 3

Paid Performance & Attribution

Week 4

Conversion Optimization Systems

Week 5

Lifecycle & Retention

Week 6

Data, Dashboards & Forecasting

Week 7

GTM Operating System

Week 8

Fractional Leadership in Action

Beyond the Program

1:1
Executive Advisory Sessions

Fractional Leadership Roundtables

Private Alumni Community For Continued Support

Let’s see if this program is the right fit …

Strategy & Delivery is what Michael Hoard brings to your business.

"Michael was instrumental in helping our company begin to develop a brand and digital marketing strategy. Not only did he bring significant experience but he can execute on several facets which are important skills and competencies that are often challenging to acquire as a start up. I highly recommend giving him a call for any immediate needs in driving strategic and scalable growth."

Tom Angelone

Procursys

"Michael was a smart, creative, reliable, and effective partner for our company for several years. I would recommend him again in a minute. He helped us with our digital communications, design, and delivery as well as strategy and sourcing other suppliers. Honest, hard-working, and with a great presence, I give him my highest recommendation."

Gerry Fernandez

MFHA

"I've known Michael for many years now. On the projects I had the opportunity of working on with him, he consistently demonstrated exemplary entrepreneurial leadership and a real knack for design excellence. His most admirable quality is always taking the initiative and never being afraid to pursue an innovative idea that has merit. His commitment to making exceptional products is absolute and inspiring."

Brendon Gouveia

Google

"Mike is an incredibly talented leader in marketing. I worked with Mike on the marketing team at ThriveDX when our company was undergoing restructuring and a lot of change, much of it directly impacting his role. I really admire Mike’s ability to quickly adjust, plan, and execute under tight timelines and high pressure. His grace and confidence accompanied by his hard-working nature and instinctive leadership made him someone I greatly respect and loved working with."

Devon Hourihan

ThriveDX

"I worked with Mike for over 12 months and he excels at being able to quickly understand business process and strategy. My experience is that he's very quickly able to decide on the course of action to resolve or provide a solution to a problem. In terms of communication, Mike is always keen to collaborate and share good practice."