Single-Pane-Of-Glass”.
Michael Hoard guides organizations on strategies that are built for growth.
Challenge
Reverse the eroding of corporate sponsorship while reestablishing self as leader in the space
Solution
By designing and implementing a
digital strategy founded in strong data analytics, we were able to execute more focused engagement tactics and more effectively forecast and predict
membership opportunities
Results
- 30% increase in revenue
- 200% increase in individual membership registrations
- Expanded Portfolio Offerings
Michael Hoard is an experienced thought leader with focus on “big-picture” vision and innovation. Able to develop and flawlessly execute Accelerated Growth, Marketing and Sales Delivery Strategies. I focus on driving ROI for my clients through a unique blend of creativity and science. I live and breathe data and use this data to formulate a quantitative analysis that drives engagement and growth.
Simply put, I help make your vision real.
Brief & Delivery.
Locally-based, nationally known non-profit focused on diversity initiatives was looking for strategy and execution assistance to better integrate their traditional and online marketing efforts into a consistent, cohesive strategy.
They were leaders in their industry, and although their corporate membership aligned to their position, it was eroding. And their individual membership was practicaly non-existant. They provided the industry with numerous winning events, speakers and products offering a wealth of knowledge and guidance but the vastness of these resources also proved to be a detriment to their growth.
The issue? Brand.
Research showed that people in the industry knew who they were. They new of the events and products. But were not able to make the connection easily. Upon internal review, the issue became clear. All of their tools and collateral were nicely composed and, in their individual usage, worked well.
But they were dated.
The transformation strategy focused on new media and online tools first and later incorporated similar design elements and messaging from their more traditional means of communication, thus recreating the overall brand from the top down.
This digital environment would be a “single-pane-of-glass” for all membership activity, including registration and renewals, simplifying the user experience and enabling a higher level of member engagement.
Result.
Overall, the strategy’s focus on brand cohesiveness and positioning proved to be on target.
The individual membership numbers rose 25% month over month and they organization even began to see improvement in corporate membership as well that led to expansion of the groups offerings and consistent, sustainable revenue growth.